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Ads that pay for themselves and the agency fee
We manage Google Ads for US owner-operators who are tired of burning budget on campaigns nobody can defend. Search, Performance Max, Shopping, Display, YouTube, Remarketing, Local & Maps — all under one senior-led team, accountable to the same audit and the same plan.
Search
Performance Max
Shopping
Display
YouTube
Remarketing
Local & Maps
Tracking & Audit
For every $1 spent on Google Ads, the average business makes $2 back — if the campaign is set up right.
Source: Google Economic Impact Report. The operative phrase is "if set up right" — most businesses lose 30–50% of that return to preventable tracking and targeting errors.
Average wasted ad spend identified in the first week of a Resonate Google Ads audit.
Average reduction in cost per conversion across Google Ads clients in their first 90 days with us.
Average ROAS lift across all Resonate Google Ads retainers in the last 12 months.
We don't work with everyone. On purpose
Google Ads works brilliantly for some businesses and wastes money for others. Before you book the audit, here's who we're built for — and who we're not.
You're the right client if —
You're a US owner-operator between $1M and $20M in annual revenue
You already spend $3K+/month on Google Ads (or plan to)
You want measurable outcomes, not vanity metrics like impressions or clicks
You accept that growth takes 90 days minimum — no six-day miracles promised
You're willing to pay for an audit upfront before any retainer starts
You treat marketing as a system, not a task to outsource and forget
We'll respectfully pass if —
You're looking for a vendor who'll "just run the ads" — no audit, no strategy, no data
Your budget is below $3K/month on ads — the economics don't work for either of us
You want a free consultation before committing to anything
You need results within 2 weeks or it's a problem
You want us to take over without touching your tracking, CRM, or landing pages
You're measuring success by number of leads, regardless of quality
Google Ads isn't one product. It's eight
Most agencies run "Google Ads" as a single service — usually just Search campaigns on autopilot. We manage all eight directions because the real wins come from combining them, not treating them as silos.
Search
High-intent keyword campaigns built from real purchase-intent data — not SEO keywords repurposed into ads.
1.91%
we deliver
Performance Max
Machine-learning campaigns that run across all Google properties — but only after we seed them with clean conversion data.
+28%
Shopping
Product feed optimization, Merchant Center hygiene, and Shopping campaigns for e-commerce that can't afford to waste impressions.
4.1×
e-commerce clients
Display
Targeted banner campaigns for brand lift and top-of-funnel awareness. We use them strategically — never as a default.
-35%
YouTube
Video campaigns from awareness to conversion. In-stream, discovery, shorts. Creative + targeting handled under one team.
15s
Remarketing
Audience segmentation by intent depth — not just "everyone who visited the site." RLSA, dynamic remarketing, customer match.
8×
Local & Maps
Google Business Profile optimization, Local Service Ads, Maps targeting. Critical for HVAC, MedSpa, Real Estate, Home Services.
+63%
Tracking & Audit
GA4, GTM, CallRail, server-side tagging, conversion API, Looker Studio dashboards. The foundation nothing else works without.
100%
tracking issues
Launching Google Ads without an audit is how you burn $14K/month and call it "testing."
Every agency we replace starts the same way: they inherit broken tracking, ignore it, launch new campaigns, and blame Google's algorithm when results underperform. We don't launch anything until we can measure it.
The audit is how we earn the retainer. You pay once, upfront, between $750 and $2,500. You get a complete diagnosis of your current Google Ads setup — what's leaking money, what's working, and a ranked 90-day plan. Most clients recoup the audit fee in saved ad spend before the plan even launches.
Broken conversion tracking
~$3.8K/mo
Misconfigured Performance Max
~$2.4K/mo
Wasted spend on broad keywords
~$2.1K/mo
No negative keyword hygiene
~$1.9K/mo
Undefined bidding strategies
~$2.3K/mo
Missing remarketing audiences
~$1.5K/mo
~$14,000/mo
First 90 days.
Nothing left to chance
Every Google Ads retainer follows the same four-phase cadence. You always know what we're doing this week, what we'll do next, and what KPI we're accountable for at the end of each phase.
Audit & foundation
Full account audit
Tracking repair: GA4, GTM, CAPI
Conversion definition & values
Competitor intelligence
CRM + dashboard integration
90-day plan sign-off
Clean data. Signed-off plan.
Launch & stabilize
New campaign structure built
Search + PMax campaigns launched
Landing page CRO quick-wins
Ad copy + creative testing cadence
Bid strategies initialized
Weekly performance reviews
First wins. ROAS visible.
Optimize & expand
Budget reallocated to winners
Negative keyword refinement
Remarketing audiences activated
Shopping + YouTube layered in
Creative iterations based on data
Audience expansion tested
ROAS stable. Scaling begins.
Scale & systematize
Budget scaling at protected ROAS
Automation + scripts deployed
Attribution modeling refined
Quarterly re-audit + plan renewal
Executive monthly strategic review
Full ownership documentation
Predictable system. Not luck.
Nothing we use is proprietary magic
The tools below are industry-standard. What matters is how they're wired together — clean data flowing from ad click to CRM close, with zero attribution gaps. That's what most agencies never set up, and it's what separates guessing from optimization.
Google Ads
All campaign execution — Search, PMax, Shopping, Display, YouTube.
GA4
Enhanced conversions, event tracking, audience building, attribution.
GTM
Server-side tagging, Conversion API, clean data transmission to Google.
CallRail
Phone call attribution for local service businesses — critical for HVAC, MedSpa.
Looker Studio
Weekly executive dashboards — one source of truth across all channels.
Funnel.io
Cross-channel data blending for multi-source revenue attribution.
Google Merchant
Product feed hygiene, policy compliance, Shopping Ads optimization.
Ahrefs + Semrush
Competitive intelligence, keyword gap analysis, SERP monitoring.
Two clients.
Two different playbooks.
Measurable outcomes
Midwest accessories brand scaling from $80K to $200K/mo
Scale monthly revenue without tripling ad spend. The client was running Meta and Google in silos with attribution gaps — 40% of budget went to campaigns nobody could defend.
Unified Meta + Google + CRM into one attribution model, rebuilt Advantage+ structure, launched creative testing cadence, integrated abandoned-cart and post-purchase flows.
+250% revenue in 4 months. CAC down 29%. Conversion rate up 34%.Full dashboard ownership handed back to the client — we built it, they operate it.
Midwest accessories brand scaling from $80K to $200K/mo
Scale monthly revenue without tripling ad spend. The client was running Meta and Google in silos with attribution gaps — 40% of budget went to campaigns nobody could defend.
Unified Meta + Google + CRM into one attribution model, rebuilt Advantage+ structure, launched creative testing cadence, integrated abandoned-cart and post-purchase flows.
+250% revenue in 4 months. CAC down 29%. Conversion rate up 34%.Full dashboard ownership handed back to the client — we built it, they operate it.
See how we'd approach your Google Ads account.
Google Ads done right means doing ten things well
A Google Ads retainer at Resonate covers everything below. Not bundled into vague "management hours" — itemized, delivered every month, visible in your dashboard.
Strategy & planning
Monthly strategic review led by your named account lead
Quarterly plan renewal and mini re-audit
Keyword research and competitive intelligence
Audience and customer match list building
Budget allocation across 8 directions
Forecast modeling for planned scaling
Execution & optimization
Daily campaign monitoring and bid adjustments
Weekly creative & copy iterations
Negative keyword hygiene
Shopping feed management and optimization
A/B testing for ad copy, creative, landing pages
Conversion rate optimization on critical landing pages
Tracking & reporting
GA4, GTM, and server-side tagging maintenance
Weekly Looker Studio dashboard
CRM + call tracking integration
Attribution model tuning
Monthly performance report with narrative analysis
Ad-hoc executive summaries on request
Specialized in four. Proven in eight
Google Ads playbooks are not universal. What works for an HVAC operator fails for a DTC brand. Our specialization sits with US owner-operators in these industries — we've either run them ourselves or run them repeatedly for clients.
HVAC
Emergency intent, call tracking, seasonal bidding, Local Services Ads.
MedSpa
Treatment-specific funnels, HIPAA-safe tracking, high-LTV targeting.
Real Estate
Agent teams, developers, listing velocity, qualified lead attribution.
Home Services
Roofing, plumbing, remodeling. Speed-to-lead and local dominance.
Dental
New patient acquisition, recall automation, geo-targeted bidding.
Legal
Case-type campaigns, compliant creative, intake CRM integration.
E-commerce
Shopify, WooCommerce, feed optimization, Performance Max scaling.
B2B & SaaS
Long sales cycles, attribution fixes, multi-touch lead nurture.
You'll never hear "let me check with my team" again
Most agencies sell you to a senior, then hand you to a junior. Here, the person who built your audit is the person who runs your campaigns — and you have their direct line.
1 in 17 PPC applicants make the cut
Every specialist passes a paid audit exercise on a real client account before they're hired. We measure diagnostic skill — not résumé gloss. Below is the floor, not the ceiling.
5+
Years managing Google Ads
$100K
Minimum monthly spend managed
3+
Industries shipped in production
0
Juniors ever on your account
Valerii Fedorov
Responds within 24 hours · Direct Slack & phone access
— Every account starts with me for the first 90 days. Then I hand off — or I don't. That's between you and the data.
Paid audit & plan sign-off
Launch & stabilize · I lead every call
Optimize & scale · weekly reviews with me
Handoff to senior specialist — or stay with me
Direct line to the operator
A rotating queue of juniors
"Let me check and get back"
Current partnerships & certifications
Google Partner
Agency tier
Meta Partner
Cross-channel tier
GA4 & GTM
Analytics certified
CallRail
Call tracking tier
Transparent numbers. No mystery
Google Ads management is part of our standard retainer structure. Every engagement starts with the paid audit. The retainer begins only if the audit shows the math works for both sides.
Google Ads audit
Fixed fee · 5 business days · Report + plan
$750
– $2,500
Google Ads retainer
Monthly · Senior-led · Month-to-month
$3,500
– $10K/mo
The real questions
The things clients actually ask us before signing. If something's missing, email Valerii directly — the response comes from him, not a template.
Why do I have to pay for the audit before you'll manage my Google Ads?
Because managing Google Ads blindly is how you lose money on autopilot. Without an audit we don't know what's broken in your tracking, what your real CAC is, or where your budget is actually leaking.
The audit takes five business days of work by senior specialists. Charging for it means we do it properly. Most clients recover the audit cost within the first 2–3 weeks of the retainer through wasted-spend savings alone.
How fast will I see results from Google Ads?
First wins implemented within 2–4 weeks. Meaningful shift in performance by day 30. Predictable system-level results inside 90 days.
Anyone promising "results in 7 days" is either running a tiny test budget with no real data, or lying. Google Ads needs 4–6 weeks of learning at minimum before Performance Max and bid strategies stabilize.
Do I need Perfomance Max or are Search campaigns enough?
Depends on your business model, conversion volume, and margin structure. For local service businesses with phone conversions, well-structured Search + Local Services Ads often outperform PMax. For e-commerce with 40+ conversions/month, PMax is usually essential.
The audit answers this question with your actual data — not with a generic recommendation.
What's the minimum ad spend you work with?
$3,000/month on ads as a minimum — below that, the math doesn't work. Below $3K, you can't get enough data to make statistically meaningful optimization decisions, and our management fee relative to your ad spend is too high to be economical for you.
If you're below $3K/month, the honest answer is to run it yourself for now — we'll happily tell you that during the audit if it applies to you.
Will you fix my broken tracking before running new campaigns?
Yes. This is non-negotiable. We won't launch anything new until GA4, GTM, server-side tagging, CRM integration, and call tracking (if applicable) are all wired up and verified.
Running ads with broken tracking is how you spend $22K/month and can't tell a real lead from a bot. We refuse to operate that way.
Do I own my Google Ads account and data?
Always. Your Google Ads account stays in your name. Your GA4 property is yours. Your CallRail account is yours. We're linked as a manager — we don't hold your data hostage.
If you ever want to end the engagement, you keep everything: dashboards, campaigns, audiences, documentation. That's the whole point of a month-to-month model — we have to keep earning the retainer.
Do you guarantee a specific ROAS or number of leads?
No. Any agency that guarantees specific numbers before seeing your account is either lying or pricing that guarantee into an inflated retainer you'll pay for anyway.
What we do guarantee: a five-day audit with deliverables you own, a 90-day plan with measurable KPIs per phase, and month-to-month retainers — if we don't deliver, you leave. That's the accountability model.
Google Ads rarely wins alone. It wins in a system
Paid search drives immediate intent. But intent is converted by landing pages, nurtured by remarketing across other channels, and amplified by organic visibility. The three services below are the most common pairings we run alongside Google Ads.
SEO
Google Ads captures demand, SEO creates it. Running both under one team means keyword intelligence flows in both directions — paid data informs organic strategy, organic data shrinks paid spend on terms you already rank for.
Meta Ads
Google catches people searching. Meta catches them scrolling. Running both in sync means unified audiences, creative reuse, and cross-channel attribution — so you’re not double-counting or missing conversions.
Web Development
The best ads in the world can’t fix a landing page that doesn’t convert. Our web team builds conversion-first landing pages that we test and iterate on alongside the campaigns that drive traffic to them.
Ready to stop burning
ad spend on guesses?
You've scrolled this far because something here resonated with your reality. The audit is how we earn the next step — together, with data, not promises.
Start the audit
Five business days. Real data
+1 (786) 696-3876