Founder · Strategy
Valerii Fedorov
Set the direction — price-first, trust-first — and reviewed every release.
Case study · Cleaning services
A cleaning brand as reliable as the cleaners behind it.
A fast, price-first platform for OK Cleaning — an instant estimate right in the hero, a local-not-franchise promise made obvious, and a 24-hour re-clean guarantee with a 4.9★ record shown the moment you land.
okcleaning.co — home
2,300+
cleaning visits completed
4.9★
Google rating, shown on arrival
350+
clients served since 2021
<1%
re-clean requests
02 · The challenge
Cleaning is won on trust and a clear price.
OK Cleaning earns its 4.9★ the hard way — 2,300+ visits since 2021, the same vetted cleaner every time, and a re-clean guarantee that says “or your money back.” But letting someone into your home — often on a recurring plan — is a trust decision. Customers choose on two things: how fast they can get a real price, and how much they believe the same person will actually show up.
The job was a website that wins on both — an instant estimate and visible proof — before a national franchise's form even loads.
03 · The problem to beat
Most cleaning sites make a great local team look like a faceless franchise.
The category default is a corporate template that hides price and buries the very things a local, owner-run team does better. Three problems, each one costing booked cleans:
- The price is a phone call away — “contact for a quote” instead of an instant estimate on the page.
- Local trust is invisible — same cleaner, insured, bonded, since 2021 — lost under generic stock imagery.
- No clear reason to pick local — nothing that says why OK beats a big-brand franchise.
04 · Who built it
A senior-only team — the people who scoped it are the people who shipped it.
Web & Engineering
Nick Fedorov
Built the platform — Next.js, the instant-estimate flow and a CMS the team runs itself.
SEO · Technical
Alex Yaremenko
Local and ZIP-level SEO, schema and Core Web Vitals — ranking in every township OK cleans.
COO · Delivery
Veronika Bloemhof
Ran delivery — scope, sprints and the promises we kept along the way.
4
senior operators
6 wk
brief to launch
3
two-week sprints
0
juniors on the build
05 · Where we started
Put the price in the hero. Make local obvious. Show the guarantee up front.
01
Price-first
An instant estimate starts in the hero — pick size, service and frequency, see a price before the phone.
02
Local, not franchise
Same cleaner, flat pricing, no contracts — the owner-run advantage made obvious, side by side.
03
Guarantee up front
A 24-hour re-clean guarantee and a 4.9★ record — shown immediately, not buried.
06 · How we solved it
Calm, clean, unmistakably OK — and fast.
One platform, three moves: an instant estimate that starts in the hero, a local-beats-franchise case made plain, and a guarantee shown on arrival.
01 · Pricing
Flat, upfront pricing — no phone call.
Three clear plans, priced on the page — $120 one-time, $96 recurring, $250 deep — each with exactly what's included. Every quote is flat and upfront, with no “mystery add-ons” at the door. A visitor goes from curious to a number in seconds.
02 · Local vs franchise
Why local beats franchise, side by side.
Same cleaner every visit, flat pricing, a 24-hour re-clean guarantee and background-checked cleaners — set directly against the rotating crews, door-step add-ons and policy reviews that are standard at the national chains. The owner-run advantage, made impossible to miss.
03 · Proof
Real clients, in their own words.
Five-star reviews from real Bucks & Montgomery County clients — shown up front, next to a 4.9★ Google record and a 24-hour re-clean guarantee. Trust is the first thing a new customer feels, not something they have to dig for.
The design system
#2F86F0
OK Blue
#16233F
Deep Navy
#4B9CED
Sky
#F4F8FE
Paper
SAME CLEANER
EVERY VISIT
EVERY VISIT
Palette
A clean OK blue on deep navy, lifted by a bright sky and a cool paper for light surfaces — fresh, trustworthy, unmistakably clean.
Type
A bold rounded sans for headlines, a clean humanist sans for the rest — friendly where it counts, precise where it reads.
Voice
Plain and reassuring. No corporate gloss, no hard sell — it sounds like the same cleaner who shows up every week.
System
A square-cornered card system that scales from a single service tile to a full instant-estimate flow without breaking rhythm.
Under the hood
One system, not five disconnected tools.
A few taps go in, an instant estimate and a booked clean come out — every part wired to the next, so the site stays fast, ranks, and turns visitors into booked cleans.
Inputs
- Instant-estimate widget
- Booking & scheduling
- ZIP-level local SEO
The engine
One Next.js platform — estimate, content and tracking in a single place.
Outcomes
- Instant estimates
- Township-level authority
- Booked cleans
07 · What we achieved
A platform as reliable as the same cleaner who shows up.
The price now starts in the hero. The local-not-franchise case is impossible to miss. And the 24-hour re-clean guarantee OK Cleaning stands behind shows the moment you land.
In the hero
A price, not a callback
The estimate moved from a call to the first screen.
Local
Beats franchise, side by side
The owner-run advantage made impossible to miss.
24-hour
Re-clean guarantee, up front
The promise that calms a new customer, on arrival.
2,300+
Visits, on the page
A record Google can crawl and rank.
4.9★
Shown on arrival
Reviews and rating, not buried.
Green
Core Web Vitals
Fast enough to keep visitors — and rankings.
“It finally feels as reliable as the cleaners we send.”
OK Cleaning · Bucks & Montgomery County, PA
08 · Bottom line
A site as reliable as the cleaners behind it — clear, local and always on.
OK Cleaning got a platform that matches the team behind it — and owns every line of it. That's how we build each one: audit first, systems over surfaces, and numbers you can trust.
Your build
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phone
+1 (786) 696-3876
email
v@rsnt.agency