Founder · Strategy
Valerii Fedorov
Set the direction — quote-first, trust-first — and reviewed every release.
Case study · Exterior cleaning
A pressure-washing brand that looks as sharp as the work.
A fast, trust-first platform for Charlotte PRO — a “request a service” form right in the hero, soft-wash-safe services read at a glance, and a 5.0★ record across three review platforms shown the moment you land.
charlottepropressurewashing.com — home
300+
projects completed
5.0★
average rating, three platforms
98%
client retention
Licensed
& fully insured
02 · The challenge
Exterior cleaning is won on trust and a fast quote.
Charlotte PRO earns its 5.0★ the hard way — 300+ jobs, soft-wash methods that protect a home instead of blasting it, and a crew people trust around their siding, roof and landscaping. But in a market full of “$99 special” lowballers and pressure-washing horror stories, homeowners choose on two things: how fast they can get a real price, and how much they believe you won't damage the house.
The job was a website that wins on both — a fast quote and visible proof — before a competitor's form even loads.
03 · The problem to beat
Most pressure-washing sites make good crews look like a gamble.
The category default is a template that buries the very things that win a cautious homeowner. Three problems, each one costing booked jobs:
- The quote is a phone call away — not on the page, where the decision actually happens.
- Soft wash vs. pressure is a mystery — no clear, safe positioning, so “no damage” never lands.
- The 5.0★ record is scattered — Google, Yelp and Thumbtack reviews out of sight instead of up front.
04 · Who built it
A senior-only team — the people who scoped it are the people who shipped it.
Web & Engineering
Nick Fedorov
Built the platform — Next.js, the request-a-service flow and a CMS the team runs itself.
SEO · Technical
Alex Yaremenko
Local and service-area SEO, schema and Core Web Vitals — ranking in every town Charlotte PRO serves.
COO · Delivery
Veronika Bloemhof
Ran delivery — scope, sprints and the promises we kept along the way.
4
senior operators
6 wk
brief to launch
3
two-week sprints
0
juniors on the build
05 · Where we started
Put the quote in the hero. Make the services safe and clear. Show the proof up front.
01
Quote-first
A real request-a-service form starts in the hero — before anyone reaches for the phone.
02
Safe & clear
Residential and commercial, soft-wash-safe — every service scannable in seconds, no jargon.
03
Proof up front
5.0★ across Google, Yelp and Thumbtack, plus real video reviews — shown immediately.
06 · How we solved it
Clean, confident, unmistakably Charlotte PRO — and fast.
One platform, three moves: services that read as safe at a glance, a transparent quote-and-schedule flow, and trust shown on arrival.
01 · Services
Every service, soft-wash-safe, at a glance.
Residential and commercial split into clean tabs — house soft wash, driveway, roof, deck, gutters, storefronts and lots. Each one scannable in seconds, each described around the surface it protects, not the pressure it uses.
02 · The process
An instant estimate, then a clear path to booked.
Get a fast online estimate without phone calls or pressure, then lock in a date instantly — a transparent, four-step system built around the customer's convenience, not a sales script. No guesswork, no aggressive follow-ups.
03 · Trust
Three platforms, real faces — proof on arrival.
5.0★ on Google and Thumbtack, 4.5★ on Yelp, and real Charlotte customers on video — shown up front, so a nervous homeowner feels the trust before they read a single service description.
The design system
#EF8354
Signal Orange
#262A3B
Charcoal Navy
#E1F2FE
Mist
#F5F8FC
Paper
NO DAMAGE
NO HIGH PRESSURE
NO HIGH PRESSURE
Palette
A warm signal orange on charcoal navy, cooled by a soft mist blue for light surfaces — clean, professional, reassuring.
Type
A bold rounded grotesk for headlines, a clean humanist sans for the rest — friendly where it counts, precise where it reads.
Voice
Honest and plain-spoken. No jargon, no hard sell — it sounds like the crew that treats your house like their own.
System
A square-cornered card system that scales from a single service row to a full request-a-service flow without breaking rhythm.
Under the hood
One system, not five disconnected tools.
A request comes in, an estimate and a booked date come out — every part wired to the next, so the site stays fast, ranks, and turns visitors into booked jobs.
Inputs
- Request-a-service form
- Instant estimate & scheduling
- Local SEO & schema
The engine
One Next.js platform — quote, content and tracking in a single place.
Outcomes
- Instant estimates
- Service-area authority
- Booked jobs
07 · What we achieved
A platform that books like the crew works — clean and fast.
The quote now starts in the hero. The services read as safe at a glance. And the 5.0★ record Charlotte PRO earned across three platforms shows the moment you land.
In the hero
Quote, not a phone call
The estimate moved from a call to the first screen.
Soft-wash
“No damage” that lands
Safe positioning made clear on every service.
5.0★
Three platforms, up front
Google, Yelp and Thumbtack, shown on arrival.
300+
Projects, on the page
A record Google can crawl and rank.
On video
Real Charlotte faces
Testimonials that a template can't fake.
Green
Core Web Vitals
Fast enough to keep visitors — and rankings.
“It finally looks as sharp as the work we do.”
Charlotte PRO · Charlotte, NC
08 · Bottom line
A site that books like the crew works — clean, clear and always on.
Charlotte PRO got a platform that matches the crew behind it — and owns every line of it. That's how we build each one: audit first, systems over surfaces, and numbers you can trust.
Your build
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Five business days. Real data
phone
+1 (786) 696-3876
email
v@rsnt.agency