Founder · Strategy
Valerii Fedorov
Set the direction — search-first, seller-first, proof-first — and reviewed every release.
Case study · Real estate
Search-first real estate, built for South Florida.
A fast, editorial platform for The Bloemhof Group — every listing searchable, every seller a warm lead, and a 5.0★ reputation finally matched online.
bloemhofgroup.com — home
48,741
listings, one search
49
neighborhood guides
5.0★
Google rating, shown on arrival
8+
years on the ground
02 · The challenge
Real estate is won on search and trust.
The Bloemhof Group closes deals across South Florida on reputation — a 5.0★ track record and eight years on the ground. In a market this competitive, buyers choose on how fast they can find the right home, and sellers choose on how much they trust the broker.
The job was to make a website that wins on both — and does it faster than anyone else on the block.
03 · What they came with
A site that quietly worked against them.
The old site looked fine — and lost deals anyway. Three problems, each one costing leads:
- Search was buried below the fold — the one thing buyers come for.
- Sellers had no reason to engage — no path from “curious” to “valued my home”.
- The track record was invisible — the reviews and results that actually close deals.
04 · Who built it
A senior-only team — the people who scoped it are the people who shipped it.
Web & Engineering
Nick Fedorov
Built the platform — Next.js, live MLS/IDX sync and a headless CMS the team actually uses.
SEO · Technical
Alex Yaremenko
Schema, Core Web Vitals and clean indexation — search that ranks and flies.
COO · Delivery
Veronika Bloemhof
Ran delivery — scope, sprints and the promises we kept along the way.
4
senior operators
8 wk
brief to launch
4
two-week sprints
0
juniors on the build
05 · Where we started
Make search the hero. Make selling one click. Show the proof up front.
01
Search-first
Every South Florida listing, one fast query — the first thing you see, not the last.
02
Seller magnet
A curious owner turns into a warm, tracked lead in a single click.
03
Proof up front
The reviews, the record and the local reach — shown immediately, not hidden.
06 · How we solved it
Dark, editorial, unmistakably Miami — and fast.
One platform, four moves: search that starts on the map, neighborhoods that build authority, listings that never go stale, and trust shown on arrival.
01 · Search
Search that starts with the map.
Every South Florida listing is plotted with a live price, updating as you pan and filter. Buyers read the market the way a local broker does — spatially, and instantly.
02 · Authority
Ten neighborhoods, ten front doors.
Forty-nine community guides, filterable by county — the kind of local depth that ranks in Google and tells a buyer they're in the right hands.
03 · Freshness
Always current, never stale.
Listings sync straight from the MLS with real photos, price and specs — nothing to update by hand, nothing out of date the day a buyer calls.
04 · Trust
Proof, built into the page.
Curated featured homes, a 5.0★ record and real local expertise — shown up front, so trust is the first thing a visitor feels, not something they have to dig for.
The design system
#B12B33
Crimson
#1A1A1A
Charcoal
#F5F2F0
Bone
#7A7A7A
Slate
FIND YOUR PLACE
IN SOUTH FLORIDA
IN SOUTH FLORIDA
Palette
Miami crimson on near-black charcoal, with a warm bone for light surfaces — bold, confident, unmistakably local.
Type
A tall condensed display for headlines, a clean grotesk for everything else — editorial, not corporate.
Voice
Direct and broker-honest. It sounds like the person who actually closes the deal.
System
A square-cornered card system that scales from a listing tile to a full neighborhood guide without breaking rhythm.
Under the hood
One system, not five disconnected tools.
Data flows in, decisions come out — every part wired to the next, so the site stays fast, ranks, and reports the truth.
Inputs
- Live MLS / IDX feed
- Headless CMS
- SEO & schema
The engine
One Next.js platform — search, content and tracking in a single place.
Outcomes
- Instant map search
- Local authority
- Warm seller leads
07 · What we achieved
A platform that finally matches the track record.
Every South Florida listing is one fast search away. Sellers convert in a click. And the 5.0★ reputation the brokerage earned on the ground now shows the moment you land.
Every listing
Searchable in one query
Search moved from below the fold to the hero.
1 click
Curious seller → tracked lead
A clear path from “just looking” to a valuation.
49
Neighborhood guides, live
Local authority Google can crawl and rank.
5.0★
Proof, shown on arrival
Reviews and record up front, not buried.
Always on
Live MLS sync
Listings stay current with zero manual work.
Green
Core Web Vitals
Fast enough to keep buyers — and rankings.
“It finally looks and moves like the brokerage we actually are.”
The Bloemhof Group · South Florida
08 · Bottom line
A site that behaves like a system — fast, findable and always current.
Bloemhof got a platform that matches the brokerage behind it — and owns every line of it. That's how we build each one: audit first, systems over surfaces, and numbers you can trust.
Your build
Want a result like this?
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Five business days. Real data
phone
+1 (786) 696-3876
email
v@rsnt.agency