VECTOR MOVERS

How we transformed a seasonal local moving company into a scalable, multi-state revenue machine.

Before us

Before

A seasonal, owner-dependent business running on guesswork and inconsistent results

Monthly Leads

400

Cost per Lead

$150

Lead CR

1.5%

Sales CR

15%

Monthly Revenue

$250K

Service Area

2 States

Seasonality

Winter = Dead

After

A system-driven, scalable operation with predictable demand, controlled processes, and expansion on command

Monthly Leads

2500

Cost per Lead

$30

Lead CR

30%

Sales CR

45%

Monthly Revenue

$1.5M+

Service Area

10 States

Seasonality

Winter > Previous Best Summer

With us

Become a market leader with us

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We didn’t “run ads.”
We engineered a scalable operational platform

The Build:

Repositioned the brand to communicate reliability + care

Built a conversion-optimized website (not a brochure)

Added a real-time moving cost calculator to eliminate price anxiety

Implemented SLA: answer every lead within 180 seconds

Created structured sales scripts + objection playbooks

Filmed bi-weekly real job content (real crews, real moves, real trust)

Deployed multi-channel acquisition (Google, Meta, TikTok, Bing, Local SEO)

Integrated CallRail, CRM pipelines, automated nurturing sequences

Created a City Expansion Playbook — open new states like franchises

Strategic Marketing

SEO

Google Ads

Meta Ads

SMM

Branding

ABOUT CLIENT

Vector Movers is a moving service built on care, trust, and respect — the kind of company that enters a client’s home and handles their belongings as if they were their own. The business earned loyalty the hard way: through real service, real effort, and real word-of-mouth. During peak seasons the phones rang constantly, the crews worked nonstop, and the brand became known locally for doing things properly.
But the company eventually hit a ceiling. Growth depended on seasonality, response speed, individual staff effort, and market luck — not structure. The challenge was not to “get more leads,” but to evolve: to strengthen the brand, build a predictable acquisition and sales system, and create a model that could scale far beyond New York and New Jersey. Vector Movers had the trust and the service quality. What they needed was the platform to grow.

CLIENT

VECTOR MOVING

FIELD

MOVING & RELOCATION SERVICES

GOAL

BUILD A SCALABLE GROWTH PLATFORM
REPLICABLE IN ANY U.S. MARKET

TURN A SEASONAL LOCAL BUSINESS
INTO A YEAR-ROUND REVENUE ENGINE
SYSTEMIZE MARKETING, SALES & OPERATIONS
TO ENABLE MULTI-STATE EXPANSION

CREATE A REPEATABLE ACQUISITION + CONVERSION SYSTEM
THAT WORKS IN EVERY NEW REGION

TRANSFORM A STRONG LOCAL BRAND
INTO A SCALABLE NATIONAL PLAYER

BUDGET

NDA

SOLUTION

BUILT A FULL-FUNNEL ACQUISITION & CONVERSION SYSTEM

HIGH-SPEED SALES PROCESS + AUTOMATED CRM & CALL TRACKING

BRAND, WEBSITE, CONTENT & MEDIA ENGINE READY FOR MULTI-STATE SCALE

TIMELINE

3 YEAR

GOAL

Not “more leads.” Not “better ads.” Not “a prettier website.”
We needed to build a Growth System.
A system that:

Generates predictable demand

Converts consistently

Works even when the owner is not involved

Can be copied and launched in any city in America

This is what real scale looks like

SOLUTION

Strategic positioning & marketing architecture

Conversion-focused web & brand experience

SEO & local search domination

High-engagement content strategy

Community engagement & events

Targeted advertising

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