The Epitome of Luxury Design from Madrid
A seasonal, owner-dependent business running on guesswork and inconsistent results
Monthly Leads
Cost per Lead
Sales CR
Seasonality
A system-driven, scalable operation with predictable demand, controlled processes, and expansion on command
Monthly Leads
Cost per Lead
Sales CR
Seasonality
With us


Madiluxe is a leading exclusive interior design studio based in Madrid, renowned for creating sophisticated, bespoke spaces around the globe. In a dynamic collaboration with our IT agency, Madiluxe set out to translate its exceptional design vision into an equally impressive digital experience.
Website launched as a credibility and pre-sale asset
Paid acquisition activated via Meta (selective, non-mass)
Full sales journey mapped and implemented
Presentation, documentation, and meeting structure created
Partnerships and referral channels established in Madrid
Strategic Marketing
Partnerships
Acquisition
Sales model
Website
Branding




Madi Luxe is an ultra-luxury interior design studio operating in the high-end and UHNW segment. The company delivers full-cycle services, including interior design, FF&E procurement, bespoke furniture production, and complete project supervision. The business was launched from scratch in Madrid, with no existing brand, client base, or operational infrastructure.
The Spanish luxury interior market is highly conservative and relationship-driven. Purchasing decisions are rarely made through digital channels alone and rely heavily on trust, personal connection, and long-term credibility. This made a standard “launch a website and run ads” approach ineffective from the start.
CLIENT
MADILUXE
FIELD
ultra-luxury interior design
GOAL
Predictable flow of high-quality inquiries
Structured sales and presentation system
Strong trust perception from first contact
High-touch project experience recognized by clients
Foundation built for long-term scalable growth
BUDGET
NDA
SOLUTION
BUILT A FULL-FUNNEL ACQUISITION & CONVERSION SYSTEM
HIGH-SPEED SALES PROCESS + AUTOMATED CRM & CALL TRACKING
BRAND, WEBSITE, CONTENT & MEDIA ENGINE READY FOR MULTI-STATE SCALE
TIMELINE
60 days
Not “more leads.” Not “better ads.” Not “a prettier website.”
We needed to build a Growth System.
A system that:
Generates predictable demand
Converts consistently
Works even when the owner is not involved
Can be copied and launched in any city in America
This is what real scale looks like

The challenge (point A)
The objective was not simply to generate leads. The task was to build a luxury business system from the ground up: define positioning, understand local buyer psychology, establish trust in a closed market, and turn a high-ticket, emotionally driven service into a predictable sales process.
At the starting point, nothing existed. There was no website, no social presence, no funnel, no sales logic, no validated offer, and no understanding of how Spanish clients actually buy ultra-luxury design services. The challenge was to create demand while simultaneously proving credibility.
What we did?
Defined a value narrative grounded in the emotional reality of relocation:
“Your home is personal. We treat it that way”
Built audience segmentation across move type (local / long-distance / commercial) and by expansion regions
Developed a messaging hierarchy to ensure consistent communication across website, ads, content, and sales scripts
Designed a repeatable funnel architecture:
Intent Capture (Search) → Trust Formation (UGC & Social Proof) → Decision Reinforcement (Retargeting) → Instant Response (SLA Sales Engine).
Created a 3-year expansion blueprint showing how Vector Movers enters new states without re-inventing strategy each time
Before
After
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After
Why does this matter?
This wasn’t a marketing refresh.
Why it matters
This wasn’t a marketing refresh
It was the creation of a scalable commercial identity — one that:
Increases conversion rates immediately
Removes dependence on seasonality
And forms the basis for multi-state expansion
Outcome
The positioning was tested in NY/NJ, refined, and then standardized as a blueprint for expansion — enabling Vector Movers to grow from a strong local operator into a scalable national platform capable of entering 10+ states predictably.
Strategic clarity became the foundation that allowed the website, acquisition channels, content, and sales operations to function as one unified system.
The insight (moment of truth)
The key insight did not come from analytics, but from deep market immersion. Through dozens of interviews, meetings, and direct conversations, it became clear that in Spain, luxury interior services are not purchased through marketing mechanics.
They are purchased through emotional safety, personal trust, and confidence in execution. Digital assets play a supporting role, but the real sale happens through conversation, presentation, documentation, and in-person interaction. Speed and discounts are irrelevant. Reassurance, taste, and structure are everything.
What we did?
Shifted the brand voice to reflect care, clarity, and operational professionalism — no hard-selling, no generic “moving company” clichés
Split the web ecosystem into two strategic roles:
vectormoversnj.com → SEO-driven local acquisition in existing regions
vectormovers.com → flagship brand site designed for credibility and national scalabilit
Rebuilt the site architecture around decision logic:
uncertainty → explanation → evidence → transparent pricing → action
Introduced real proof media — filmed moves, real crews, client UGC, on-location content — replacing stock imagery entirely
Implemented a transparent move cost estimator, removing the #1 psychological barrier in the moving industry: fear of hidden pricing
Optimized performance to Core Web Vitals 100/100, ensuring speed, conversion stability, and trust at first impression
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After
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After
Why does this matter?
In the moving industry, customers don’t compare websites — they compare how safe they feel making the decision.
When the brand communicates confidence, shows how the service actually works, and makes pricing transparent, the decision to book becomes immediate and low-friction.
Outcome
Significant increase in site-to-lead conversion rate, driven by trust-first storytelling and price transparency
The brand now has a platform that scales across states without redesigning or reinventing messaging
The website is no longer a brochure — it is a core conversion asset and the front line of sales
We built a web experience that creates trust before human interaction — which is the foundation for scalable growth
Strategy
The strategy was built around this reality. Acquisition was designed to open conversations, not to push for instant conversion. Conversion was moved away from the website and into structured presentations, detailed documentation, live meetings, and showroom experiences. Control was not expressed through dashboards for the client, but through an exceptional level of project management and service quality.
This was not a marketing funnel in the classical sense. It was an ecosystem where digital, offline, sales, and service worked together to support one outcome: trust.
What we did?
Built a geo-intent keyword architecture based on move types (residential, commercial, long-distance) and city/region clusters.
Created a scalable SEO landing page system, where every location and service variation has a dedicated, conversion-optimized page.
Implemented structured data markup (schema.org), strong internal linking, and content blocks designed for high-intent search behavior.
Developed a review acquisition and publishing engine that continuously feeds fresh trust signals into local map packs and organic listings.
Implemented a transparent move cost estimator, removing the #1 psychological barrier in the moving industry: fear of hidden pricing
Replaced generic copy with evidence-based trust language, process transparency, and visual proof (real crews, real moves).
Before
After
Before
After
Before
After
Why does this matter?
In the moving industry, customers don’t compare websites — they compare how safe they feel making the decision.
When the brand communicates confidence, shows how the service actually works, and makes pricing transparent, the decision to book becomes immediate and low-friction.
Outcome
Significant increase in site-to-lead conversion rate, driven by trust-first storytelling and price transparency
The brand now has a platform that scales across states without redesigning or reinventing messaging
The website is no longer a brochure — it is a core conversion asset and the front line of sales
We built a web experience that creates trust before human interaction — which is the foundation for scalable growth
Local search visibility approach
We focused on winning the exact search moments when a customer is ready to choose a moving provider. To do this, we:
Created dedicated landing pages for every key service and every targeted region, ensuring that the brand appears relevant to each searcher’s specific move scenario.
Optimized Google Business Profiles and local map pack presence, supported by a continuous review acquisition loop, so trust is visible directly in search results.
Structured on-page content around decision-stage search intent, answering the questions customers have right before they book, not general browsing content.
Used internal linking and structured data to help search engines clearly understand service types, locations, and expertise.
This approach ensures that when someone searches:
“moving company near me”
“long distance movers NJ”
“office relocation service NY”
Vector Movers appears first, with credibility and clarity pre-built into the result itself.
Execution
We built the brand and the business simultaneously. A website was developed not as a direct sales tool, but as a credibility and positioning asset that prepared clients for personal interaction. Social channels were positioned to reinforce taste, authority, and aesthetic standards rather than drive mass traffic. Paid acquisition through Meta was launched selectively and always paired with high-quality presentations and live meetings.
In parallel, a full sales model was designed. This included the client journey, communication scenarios, meeting structure, presentation materials, commercial documentation, and a high-touch project support framework. Strategic partnerships were established in Madrid, alongside networking initiatives and a structured referral strategy designed for a relationship-driven market.
In essence, we did not just launch marketing. We engineered a luxury business operating system adapted to Spanish buyer psychology.
What type of content did we create?
Client success stories – builds trust and credibility
Trainer interviews – positions the gym as an authority
Workout videos & equipment usage – showcases training quality
Personal tips from the champion-owner – expert insights that followers want to save
Polls & interactive stories – encourages direct audience engagement
Workout videos & equipment usage – showcases training quality
What performed best?
Beginner mistake breakdown videos – 3X higher reach
Client transformation story – 800+ likes, 150+ comments
Polls & Q&As in Stories – 40% boost in engagement
Pro Tip:
People relate to real stories, not sales pitches. Showcase client experiences—it works better than any ad!
Early signals
The first meaningful signals appeared approximately two months after launch, coinciding with the website going live. By that point, over ten in-person meetings with qualified prospects had already taken place, and multiple strategic partnerships had been established in Madrid. This confirmed that the model worked: the market responded to the process, not the promotion.
We didn’t just post content—we built a community around Warriors Boxing Gym
Launched a free protein promo for gym members
Organized an open sparring session – 30+ participants, high engagement on social media
Introduced Brazilian Jiu-Jitsu classes
Why this matters?
People come to the gym for workouts, but they stay for the atmosphere. A strong community increases client retention and referrals
Pro Tip:
Your followers aren’t just numbers; they’re people. Engage with them, reply to comments, and make them feel like part of something bigger!
Results (point B)
Within three months, the business scaled from zero to approximately forty qualified leads per month. Initial cost per lead averaged around €150 and was gradually reduced to approximately €50 as positioning, targeting, and referral channels matured. The conversion rate into sales reached approximately 72%, an exceptionally strong result for ultra-luxury services.
More importantly, the project proved that a closed, conservative luxury market can be entered and scaled when the business is built around buyer psychology rather than tools.
What we did:
Ran geo-targeted ads focused on the Miami area
Highlighted the “First Free Trial Class” – 65% of sign-ups attended their session
Tested ad creatives – workout videos converted 30% better than static images
Pro Tip:
Before spending on ads, test your offers. A small tweak in messaging or visuals can significantly impact results!
Business impact
For the owner, the business shifted from an experiment to a predictable system. There was now a clear flow of high-quality inquiries, a structured sales process, and confidence in how clients move from first contact to signed projects. Clients were consistently impressed by the level of involvement, transparency, and control throughout the project lifecycle.
What we did:
Ran geo-targeted ads focused on the Miami area
Highlighted the “First Free Trial Class” – 65% of sign-ups attended their session
Tested ad creatives – workout videos converted 30% better than static images
Pro Tip:
Before spending on ads, test your offers. A small tweak in messaging or visuals can significantly impact results!
Key lessons
This project reinforced a fundamental principle: the deeper we understand the client and the more direct our interaction, the stronger the result. In the luxury segment, systems scale only when they are built on genuine human insight.
What we did:
Ran geo-targeted ads focused on the Miami area
Highlighted the “First Free Trial Class” – 65% of sign-ups attended their session
Tested ad creatives – workout videos converted 30% better than static images
Pro Tip:
Before spending on ads, test your offers. A small tweak in messaging or visuals can significantly impact results!
Final note
At one point, the client said that this project “gave him a normal life and a real business.” For us, that is the true measure of success — when marketing stops being an expense and becomes the foundation of sustainable growth.
What we did:
Ran geo-targeted ads focused on the Miami area
Highlighted the “First Free Trial Class” – 65% of sign-ups attended their session
Tested ad creatives – workout videos converted 30% better than static images
Pro Tip:
Before spending on ads, test your offers. A small tweak in messaging or visuals can significantly impact results!