This client approached us after working with several large, well-known marketing agencies that are considered market leaders in their space. On paper, everything looked correct: campaigns were running, reports were delivered, and budgets were being spent. In reality, the business felt disconnected from its own marketing.

Communication was limited to one or two touchpoints per month, usually by email. Strategic discussions were rare, operational involvement was minimal, and marketing decisions felt reactive rather than intentional. Despite consistent spend, the client did not feel in control of performance, priorities, or long-term direction.

At that point, the decision was made to change the model entirely. Instead of hiring another agency, the company engaged Resonate to act as an outsourced Chief Marketing Officer, with full responsibility for strategy, systems, and results — not just execution.