RSNT - AGENCY

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Project Overview

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The Challenge

01. Website: HVAC Service Solutions grew a lot in past years, and it was time for its online presence a makeover. We needed to create a new UI/UX-friendly website from scratch to match the company’s level and expertise.

02. Content and optimization: Our goal was to make the website more interactive and engaging and to update its structure and content.

03. Advertising support: Old patterns did not do much, so we had to conduct some experiments to find perfect ad combinations for the client.

Project Execution

ADVERTISING CAMPAIGNS

Cost Per Lead (CPL): 71.01
Clicks: 89,361
Costs: 384,662.30 CA$
Leads: 5417
Impressions: 1,537,283

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Advertising campaigns

We fine-tuned the advertising settings to get the best results in the shortest time. We turned off all ineffective campaigns and launched new Ads considering the seasonal needs of the audience and the newly collected semantics. Also, remarketing was set up.
As a result, the cost per lead dropped by 40% and the number of leads increased by 60.

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SEARCH ENGINE OPTIMIZATION

Growth of leads from organics in 1 year – There were 611 per year (2020-2021) Became 2424 per year (2021-2022). Increase by 296%.
Organic traffic growth in 1 year – Was 8390 for one year(2020-2021) Became 27, 848 for one year(2021-2022). Increase231%.
+157 keywords in Google TOP-10

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Site audit and Analysis

We conducted a full audit of their website, Google Ads account, and sales department. Additionally, we analyzed their competitors in the niche to gain a better understanding of the market. So, we identified and fixed various errors on the website, including issues related to speed and indexing errors that prevented the site from ranking well on Google’s organic search results. As a result of these improvements, the website began to see a steady increase in traffic.

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