Stunning results through a strategic approach

Granat Yoga: Yoga studio in the center of Kharkov

Company history: Despite significant start-up investments used for quality staff and renovation, Granat Yoga was quickly approaching unprofitable condition and bankruptcy. A key challenge was ensuring a steady flow of customers to all yoga destinations.

Client quote, "I have been attending Granat Yoga for six months now and it has completely changed my lifestyle. I have become more centered, calm and strong." - Maria Ivanova, studio client.

Objectives:

1. Increase the client base

Initial situation: Limited number of clients and unprofitable condition.

Objective: To ensure a stable flow of clients.

2. Systematization of work with clients

Problem: Inefficient system of work with clients.

Objective: To create an effective system of customer relationship management.

3. Marketing and promotion

Initial state: Lack of well-thought-out marketing and sales strategies.

Goal: Develop and implement a comprehensive marketing strategy.

Actions:

1. Transformation and digitalization of business processesSolution: Implementation of a CRM system and IP telephony to improve customer interaction and lead handling.Success Story: The implementation of the CRM system allowed Anna Sergeyevna, an employee of the studio, to increase the number of requests handled by 70%.

2. Marketing initiativesTargeted advertising: Developed and launched advertising campaigns on Facebook & Instagram.Success: Special advertising campaign attracted 30% of new customers in the first month.

3. Sales & FunnelsSales Scripts: Developed and optimized sales scripts to improve customer interactions.Effectiveness: Increased call-to-sales conversion by 45%.

4. Chatbot and Customer ServiceAutomation: Development of a chatbot for initial communication with customers.Feedback: "The chatbot saved me a lot of time and helped me get all the information I needed quickly." - Alexey Petrov, new client.

Results:

1. Increase in customer base and popularity

Achievements: Significant growth in the number of clients and increased popularity of the studio.

Statistics: Conversion to free trainings amounted to 64%.

2. Cost effectiveness

Financial Performance: Reduced the cost of selling a season ticket to $15, average CPL - $6.2.

ROI: Improvement to 220 - 260%.

3. Process Optimization and Improvements

Improvements: Website improvements, automation of customer interactions.

Future plans: Continuous improvement of marketing strategies and customer service.