Case study
VECTOR MOVERS
How we transformed a seasonal local moving company into a scalable, multi-state revenue machine.
Before
A seasonal, owner-dependent business running on guesswork and inconsistent results
Monthly Leads
Cost per Lead
Lead CR
Sales CR
Monthly Revenue
Service Area
Seasonality
After
A system-driven, scalable operation with predictable demand, controlled processes, and expansion on command
Monthly Leads
Cost per Lead
Lead CR
Sales CR
Monthly Revenue
Service Area
Seasonality
With us

We didn’t “run ads.”
We engineered a scalable operational platform
The Build:
• Repositioned the brand to communicate reliability + care
• Built a conversion-optimized website (not a brochure)
• Added a real-time moving cost calculator to eliminate price anxiety
• Implemented SLA: answer every lead within 180 seconds
• Created structured sales scripts + objection playbooks
• Filmed bi-weekly real job content (real crews, real moves, real trust)
• Deployed multi-channel acquisition (Google, Meta, TikTok, Bing, Local SEO)
• Integrated CallRail, CRM pipelines, automated nurturing sequences
• Created a City Expansion Playbook — open new states like franchises
Branding
SMM
Package
Strategy
Lead generation
Full cycle




ABOUT CLIENT
Warriors Boxing Gym isn’t just a boxing gym—it’s where future champions train, alongside those taking their first steps into boxing. With state-of-the-art equipment, top-tier coaches, and a dynamic training program, Warriors stands out from the competition.Warriors Boxing Gym isn’t just a boxing gym—it’s where future champions train, alongside those taking their first steps into boxing. With state-of-the-art equipment, top-tier coaches, and a dynamic training program, Warriors stands out from the competition.Warriors Boxing Gym isn’t just a boxing gym—it’s where future champions train, alongside those taking their first steps into boxing. With state-of-the-art equipment, top-tier coaches, and a dynamic training program, Warriors stands out from the competition.
CLIENT
WARRIORS BOXING GYM
FIELD
GYM
GOAL
TRANSFORM INSTAGRAM INTO LEAD - GENERATING MACHINE
EFFECTIVE AND TRUST - WORTHY INSTAGRAM CONTENT
BRANDING AND COMMUNITY - BUILDING
BUDGET
NDA
SOLUTION
STRONG BRANDING VISUAL IDENTITY
STRONG CONTENT ENGAGEMENT
TARGETED ADVERTISEMENT
DEADLINE
2 MONTH
GOAL
Not “more leads.” Not “better ads.” Not “a prettier website.”
We needed to build a Growth System.
A system that:
Generates predictable demand
Converts consistently
Works even when the owner is not involved
Can be copied and launched in any city in America
This is what real scale looks like

SOLUTION
Research & Strategy
Before launching any campaign, it’s crucial to understand three things:
Who is your audience?
Who are your competitors?
What are your unique strengths?

Identified two primary audience groups:
• Beginners – people curious about boxing
• Experienced boxers – those seeking an elite training environment
Conducted competitor analysis to identify strengths and gaps
Identified two primary audience groups:
• Professional, championship-level trainers
• Full boxing gym setup
• Results-driven, personalized training
Developed a content strategy that shows rather than tells the gym’s benefits
Creating a Strong Visual Identity
Why does this matter?
People remember visuals before they remember words
A recognizable brand style helps build trust and credibility
What we did:
Developed a consistent brand aesthetic (bold black with high-energy highlights)
Defined a Tone of Voice – motivational, friendly, yet professional
Pro Tip:
Your Instagram is your storefront. If your profile looks disorganized, people won’t stay. Invest in professional branding!
High-Engagement Content Strategy
What type of content did we create?
Client success stories – builds trust and credibility
Trainer interviews – positions the gym as an authority
Workout videos & equipment usage – showcases training quality
Personal tips from the champion-owner – expert insights that followers want to save
Polls & interactive stories – encourages direct audience engagement
Workout videos & equipment usage – showcases training quality
What performed best?
Beginner mistake breakdown videos – 3X higher reach
Client transformation story – 800+ likes, 150+ comments
Polls & Q&As in Stories – 40% boost in engagement
Pro Tip:
People relate to real stories, not sales pitches. Showcase client experiences—it works better than any ad!
Community Engagement & Events
We didn’t just post content—we built a community around Warriors Boxing Gym
Launched a free protein promo for gym members
Organized an open sparring session – 30+ participants, high engagement on social media
Introduced Brazilian Jiu-Jitsu classes
Why this matters?
People come to the gym for workouts, but they stay for the atmosphere. A strong community increases client retention and referrals
Pro Tip:
Your followers aren’t just numbers; they’re people. Engage with them, reply to comments, and make them feel like part of something bigger!
Targeted Advertising
What we did:
Ran geo-targeted ads focused on the Miami area
Highlighted the “First Free Trial Class” – 65% of sign-ups attended their session
Tested ad creatives – workout videos converted 30% better than static images
Pro Tip:
Before spending on ads, test your offers. A small tweak in messaging or visuals can significantly impact results!
Final takeaway
In just 8 months, we transformed Warriors Boxing Gym’s Instagram into a high-performing marketing engine. Our strategic approach to content, branding, and advertising helped the gym attract hundreds of new clients and establish itself as a premier boxing destination.
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